About VIB

VIB is an international, independent, strategic consultancy for modern dairy husbandry. Based on the ‘structural improvements in business results’ philosophy, VIB was founded in 1987 under the name Veeteeltkundig Ingenieurs Bureau.

What started with expertise in the area of cattle feed has grown into a consultancy that supports the agricultural businessman with the feed, green fodder crop and financial modules.

We believe our advice makes the difference. Because of our solution-oriented attitude, we work on various problems with a great deal of passion. The difference is in the approach: VIB searches for the cause in order to solve problems structurally. The goal: structural improvements of the business results.

Mission and vision

VIB is THE sparring partner for the modern dairy farmer. We believe in finding solutions in real life, not in theory. Our advice makes the difference through tailor-made work and a practically oriented approach. VIB assumes that every company functions differently. No standard advising but focused advice, while we decide the objectives together with our clients.

As an independent knowledge centre, we believe that the knowledge of our clients is a key component in improving business results. We get to know our clients and their needs well during an extensive intake interview. We arrive at a plan of approach together. Figuring out the cause of a problem is of great importance in achieving the desired results. As soon as the situation is clear, the step-wise plan is elaborated. The farmer is in control of the progress during the process. Of course we keep the result in mind and see to it that the correct plan of approach is applied.

VIB’s expertise consists of: Feed, Green Fodder Crop and Finance

The combination of these three modules results in coordinated advice. This unique concept makes the advice complete and prevents there being contradictory advice from different parties. Advising per module is also an option. With this assistance, we strive for balanced operational management geared to the needs of our clients.

Our clients

VIB works for dairy farmers in the Netherlands, Belgium, Germany, Denmark and Canada. Are you curious about our clients’ experiences? 

Max van Mensvoort, dairy farm with 190 cows

‘Since 2007 we have sought out VIB for assistance in the area of feed. The consultancy was later expanded to the green fodder crop and finance modules. The reason we sought out VIB was their sound knowledge. Our feed consultant, Alidus, always comes to the cowshed first when he visits the farm. He picks up the feed in front of the feeding rack, smells and feels it to assess the quality. He looks at the cows’ condition and talks about what he observes.

VIB is also assisting us with actively improving our grassland. And the results are there! The productivity of our grassland has increased considerably. VIB also has a practical approach to this. We go out to the grassland with the consultant to rate the grassland. You learn a great deal about your grassland this way.

I sought out VIB financial’s Jan Hamming for support with my strategic choices. He sees to it that I stay sharp with respect to the various aspects in operational management. That way I know exactly where I stand, which strengthens my position with the suppliers, giving me an immediate financial advantage.’

Due to its broad knowledge, VIB collaborates with various parties working in dairy husbandry. A few examples of this are mixed feed companies, supplement suppliers, veterinarians and machinery contractors.

The team

Alidus Hidding

Voedingsspecialist

"Wij zijn er om problemen bij onze klanten op te lossen. Het liefst doen we dat op een simpele goedkope wijze. Niet door symptomen te bestrijden, maar door daadwerkelijk het probleem bij de bron op te lossen. Dat dit niet altijd gemakkelijk is en vaak ook inzet van onze klanten vergt is duidelijk. Hiervoor heb ik echter de volgende spreuk: “Als je doet wat je deed, krijg je wat je kreeg"

Jan Hamming

Financieel specialist

“Melkveehouders helpen bij het formuleren bij hun eigen bedrijfsdoelstellingen, daar krijg ik veel energie van. Daarbij kijk ik altijd naar wat de veehouder (en het gezin) wil, beoordeel dit eerlijk en objectief op haalbaarheid en breng eventueel andere opties in. Vervolgens gaan we in het vervolgtraject verder om deze doelstellingen te realiseren. Verwachtingen die uitkomen geven de melkveehouder extra motivatie/werkplezier om door te gaan. Daar geniet ik van en dit motiveert mij om mijn werk met veel passie uit te voeren”.

Gert van Maanen

adviseur Nederland

Marcel Ellens

Adviseur Duitsland

Dianne Benschop

adviseur Nederland

“Het mooiste aan mijn werk vind ik de passie die de melkveehouders voor hun bedrijf hebben. Ieder op hun eigen manier. ‘Onze’ melkveehouders staan open voor tips en adviezen. Ik mag meedenken, maar ook kritisch zijn. Elk bezoek is als een excursie; je doet nieuwe ideeën op. Soms kan je daar ook wat mee bij een ander bedrijf, maar je hoeft niet overal achter te staan. Eerlijk en open zijn belangrijke factoren om de samenwerking tot een succes te maken.

Marcel Smilde

Rantsoenspecialist

Marchien Ensing

HR & office manager

Wilco Stolwijk

Rantsoenspecialist